call me Adwiz. 

Known aliases

Ad Wiz
Generally used by clients.
My license plate. Also my other web site.

Web Wiz
My other license plate. Temporarily retired after my Porsche
burned to the ground due to an overheated catalytic converter. More on that here.

Buddy
Often used by people about to ask for money.

Honey
Primarily used by my gorgeous wife.

Sweetheart
My gorgeous wife when she's about to ask for money.

Daddy
My teenage daughters are going through a phase and rarely use this anymore. I'm hoping they'll revive the habit when they get older.

Excuse Me
Most strangers, particularly on the street.

Pronunciation

Surname is pronounced "Pit'-lick." I've heard some strange permutations of the name in banks, retail stores, and by telephone solicitors, and received the most bizarre written versions in direct response mail.

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