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look, Jane, look. The Internet!
I remember a conversation that took place when the World Wide Web was still a toddler, back in the Internet Jurrasic period of 1994. Someone had excitely gushed how the web was "the largest library in the world!" To which an aging reporter dryly responded, "Oh yeah? Then why can't I ever find the information I need?"
Things have changed since then. Or have they? Too many web sites are still frustratingly stupid, both in their design and the content they pretend to provide. There may be hundreds of millions of web sites, but as anyone who has used a search engine knows, finding what you need can often be pretty near impossible.
As a long-time web designer who has learned from a million mistakes, I wanted to provide a few tips and articles that might help you design a more effective online presence for your brand.
Don't E-commerce, E-communicate
Business people often rush e-commerce web sites without understanding the value of e-communications, resulting in untold damage to their brand. Here are some facts and tips for doing it right.
Grab Life by the Firewire Cable
Barriers have fallen like Dominoes in video production. How to get your company moving into the future with this exciting new technology.
Where did Flash disappear to? An article that appeared in Marketing magazine designed to inspire web designers to use Flash more appropriately to empower the brand messaging.
Are you taking advantage of the audio potential in your interactive projects? An article that appeared in Marketing magazine designed to provide inspiration for more robust audio messaging.
Welcome to Your Brand Empowerment Manual
The DVD will transform digital marketing in more ways than promotional messaging alone. An article that appeared in Marketing magazine offering my view on the direction this technology may take.