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how to be more creative
Advertising may be an art and creative ability may be something you are born with. But there's still a lot to be said for learning from others. Perhaps these observations about strategic communications will help your organization grow.
In a world that increasingly thinks punctuation is an unimportant detail, here's a hilarious example of just how much it really does matter.
Lessons from my teenage daughters
To get a handle on the future of marketing, all you really have to do is watch some teens go about life. Some of my observations on how they respond to different communication tools.
How the internet is changing us
As the internet becomes an everyday communications medium, the influence of pretty pictures behind glass is impacting our society in interesting ways.
People always say they never read copy. But what is it that they have in their hands while they tell you this? A book? A magazine? Hmm. Maybe they just look at the pictures. Spy shares a few observations about writing effective copy that gets read.
People aren't completely sane, and they aren't completely insane. They're somewhere in between. Here's how you can use that fact to your advantage in producing strong advertising strategies. Read it soon, because they're coming to take Spy away anytime now.